Social media channels such as Youtube, Twitter and Facebook have been responsible for big changes in business communications. However, a study from IBM found that marketers still struggle to harness social media. While nearly 25% of social media campaigns succeed, what are the factors and elements that plunge the vast majority of campaigns into doom? Social media channels such as Youtube, Twitter and Facebook have been responsible for big changes in business communications. However, a study from IBM found that marketers still struggle to harness social media. While nearly 25% of social media campaigns succeed, what are the factors and elements that plunge the vast majority of campaigns into doom? 
Australian Telecoms company Telstra activated one of the best 
One of the most celebrated campaigns from last year was from Argentinian beer brand Andes who put together this video following a campaign that has racked up the hits on Youtube. 
Racking up the hits on Youtube, this is a bit of festive cheer right in-line with how we think. Times may have changed but feelings remain the same. Merry Christmas!
Car manufacturer Seat has launched a branded reality TV series called “Seat Sex Drive” in an attempt to decide once and for all whether men or women make better drivers.