This is a great example of an experiential marketing campaign appealing to the senses, with passers by being drawn in by the delicious smells of our favourite breakfast ingredient.
In support of Heinz recent ‘5 a day’ ad campaign, the ‘Heinz and the Beanzstalk’ sampling extravaganza wowed Londoners on their way to work last week. The brand took over the Soho Square with 20ft Beanzstalk to highlight the benefits of the ‘magic’ beans as one of your five-a-day.
Whether for a health boost, or to ward off pesky hunger pangs, people flocked to the Soho Square site for a sample of warm Heinz Beanz and chunky bread. The reach of the campaign was also cleverly maximised, with promotions staff from Sketch Events handing out microwavable packets to try at home and work. Yum!