We recently commented on a new trend consisting of brands adapting urban treasure hunts to engage consumers to experience the brand at a new level. This is another example of a treasure hunt style campaign, appealing to consumer’s emotions, encouraging people to embrace a real-life brand experience for a chance to win a car. We recently commented on a new trend consisting of brands adapting urban treasure hunts to engage consumers to experience the brand at a new level. This is another example of a treasure hunt style campaign, appealing to consumer’s emotions, encouraging people to embrace a real-life brand experience for a chance to win a car.