One of the key features of experiential marketing is to create challenging discussions using both emotional and rational response. To highlight the fuel efficiency of the new Golf with BlueMotion technology, Volkswagen have turned a Norway road into a real time game of roulette using Google Maps and Streetview. One of the key features of experiential marketing is to create challenging discussions using both emotional and rational response. To highlight the fuel efficiency of the new Golf with BlueMotion technology, Volkswagen have turned a Norway road into a real time game of roulette using Google Maps and Streetview.