Celebrating Creativity #76 – Volkswagen

VW Experiential Campaign Art Heist Here is another great piece of creativity by Volkswagen in Canada, which is a good example of thinking outside the box to create new elements of brand engagement.

Volkswagen unveiled dozens of outdoor art galleries in Montreal, Vancouver and Toronto, featuring abstract long-exposure shots of the new 2012 Jetta GLI.

When visual appreciation of the photographs led people to have a quick touch of the display, it was clear that the pictures could be easily removed from the wall. And remove, people did!

Despite vanishing from the street galleries, the pictures were making quick reappearances around social media land; a clear example of the viral power of experiential marketing. Subsequently, the small number of limited edition paintings did the rounds in cyberspace, allowing for product appreciation across the world.

Check out how Volkswagen had pulled of this engaging experiential campaign on the videos below.

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