A while ago we discussed the importance of the use of quick response technology in promotional activities. Despite everyone talking about the death of the QR codes, we have come across this great conceptual example of an experiential campaign, which demonstrates the creative potential of QR technology when implemented correctly. A while ago we discussed the importance of the use of quick response technology in promotional activities. Despite everyone talking about the death of the QR codes, we have come across this great conceptual example of an experiential campaign, which demonstrates the creative potential of QR technology when implemented correctly.