This is a good example of how you can integrate location-based apps onto your experiential marketing activity. During the Social Media Week event in Glasgow last week, Nokia installed a vending machine, stocked with 1,000 gifts, to reward visitors all week long.
By checking-in via Foursquare and sharing on Twitter, the event attendees have a chance to win free goodies such as candy bars, Nokia accessories and even a new Nokia N8 phone.
Companies are always trying to find new ways to promote their brands at trade shows and events by handing out goodie bags, which are normally handed out by promotional staff. The Nokia Vending Machine is indeed a clever and innovative way to stand out from the crowd.
By celebrating social media and mobile technology through an experiential campaign, Nokia has an opportunity to engage the public in an interactive and “kind” way and generate positive talkability!
Check out the impressions of the branded vending machine on the video below.