Here is a great example of how real experiences can create amazing viral content to spread a message. Demonstrated by the Dermablend ‘Go Beyond the Cover’ Halloween campaign, shock tactics to increase brand recall and an annual event to inspire a campaign are a match made in heaven. Here is a great example of how real experiences can create amazing viral content to spread a message. Demonstrated by the Dermablend ‘Go Beyond the Cover’ Halloween campaign, shock tactics to increase brand recall and an annual event to inspire a campaign are a match made in heaven.