A viral hit can get great results for brands, however, it requires a serious forethought and planning in order to craft something unique, relevant and creative that will inspire people to share with others.
A viral hit can get great results for brands, however, it requires a serious forethought and planning in order to craft something unique, relevant and creative that will inspire people to share with others.
Social media channels such as Youtube, Twitter and Facebook have been responsible for big changes in business communications. However, a study from IBM found that marketers still struggle to harness social media. While nearly 25% of social media campaigns succeed, what are the factors and elements that plunge the vast majority of campaigns into doom?