This is another great example of how a fun experiment can turn into a successful viral video. Levi’s equipped two models with a hidden camera in the back of their jeans, roaming in the streets of LA capturing everyone who were checking out their "rear view". This is another great example of how a fun experiment can turn into a successful viral video. Levi’s equipped two models with a hidden camera in the back of their jeans, roaming in the streets of LA capturing everyone who were checking out their "rear view".