This is a good example of how you can integrate location-based apps onto your experiential marketing activity. During the Social Media Week event in Glasgow last week, Nokia installed a vending machine, stocked with 1,000 gifts, to reward visitors all week long. This is a good example of how you can integrate location-based apps onto your experiential marketing activity. During the Social Media Week event in Glasgow last week, Nokia installed a vending machine, stocked with 1,000 gifts, to reward visitors all week long.