Where does your attention go when you're travelling from A-B? People rarely look up or down when they are on the move. So how is your message being seen? When people are rushing through their daily commute, they are rarely paying attention to advertising messages on billboards or on the floor. In addition, within the current cluttered media landscape, consumers are saturated with more marketing messages than ever before. Therefore, our question is: how are you drawing attention to your brand? Where does your attention go when you're travelling from A-B? People rarely look up or down when they are on the move. So how is your message being seen? When people are rushing through their daily commute, they are rarely paying attention to advertising messages on billboards or on the floor. In addition, within the current cluttered media landscape, consumers are saturated with more marketing messages than ever before. Therefore, our question is: how are you drawing attention to your brand?