We love it when we come across a great example of a striking awareness campaign!
Rather than using strong images to raise the subject of skin cancer, Bristol-Myers Squibb created a brilliant experiential campaign which delivers the message in the same powerful way. We love it when we come across a great example of a striking awareness campaign!
Rather than using strong images to raise the subject of skin cancer, Bristol-Myers Squibb created a brilliant experiential campaign which delivers the message in the same powerful way.