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 Hotcow love making things happen and putting all of our passion and enthusiasm behind your project. Browse through the case studies and you will find pictures, radio commentary and videos. Hot off the press, you can read all about it here!
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Experiential Activity: Reinvigorate latent fondness of the Honey Monster and raise awareness and sales for the launch of Honey Monsters new range of cereal using an integrated entertainment and engagement program. Nominated for ISP Award
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Read On [Honey Monster Campaign]
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Experiential; Stimulate customer engagement and drive purchase around Body Shop's new perfume, Love etc by entertaining and rewarding people with a Love Booth.
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Read On [Bodyshop Love Sampling]
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Experiential Sampling: The summer tour went to quintessentially English events over 22 days targeting ABC1 woman between June and August 2007 with a signature styled Ice Cream Van, British Garden, branded mobile bikes, Tim Henman Look-A-Like and a big smile to engage our audience.
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Read On [Bottlegreen Drinks Great British Taste Summer Tour]
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Experiential Activity: A comfortable way to go to the Loo in sophisticated surroundings. Our product performers greeted people and asked them to come and sit on our "comfortable stools". Over 40,000 people were talking about the Lavish Loo at Kew Summer Swing and Bowood House this summer.
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Read On [DulcoEase Lavish Loo for Ladies]
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Experiential Activity: Create buzz and excitement around the Tiger Tribute Festival.
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Read On [Tiger Beer - Guerilla Activity]
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Experiential Activity: To promote the Sleepetc philosophy we brought to life a roaming bed booth that allowed potential customers to experience life on a Silentnight bed...some good old fashioned bouncing got people smiling and interacting with the team.
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Read On [Silentnight Bed Booth]
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Guerrilla Activity: The snow is coming......
and we want you to tune into our station......or isn't it!
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Read On [BRMB A Snow Defying Act]
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Experiential Activity: Calvin Klein were launching the first ever stand alone watch and jewellery boutique in the world at South Molton Street London and wanted to use guerilla marketing to raise awareness of the store launch and drive store traffic. |
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Read On
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Experiential Sampling: Create awareness in key parts of London to drive interest in Gumtree website.
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Read On [Gumtree - Slip it in the Pocket]
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Guerrilla Activity: Live radio station crash presenting Jackass awards to the DJ's with street crews engaging in Jackass style stunts with the general public.
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Read On [Jackass No.2 - Be a Jackass for the Day]
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Brand Promotions: Media and brand partnerships with the likes of Borders, Blue peter, BBC Newsround, Nikelodeon, First News and cartoon Network saw us connect with millions of kids accross the country and got a 40% uplift in sales for Borders.
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Read On [Charlottes Web DVD Release]
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Live Event: Stimulate buying around Endemol's top TV programmes at MIPTV, Cannes by creating an explosive party experience putting guests in the spotlight.
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Read On [Endemol MIPTV Party]
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PR Stunt: Reveal Aer Lingeus naked ambition to launch European flights from Gatwick for £9.99 with no hidden extras by creating a show stopping PR stunt featuring 999 nudes on the southbank.
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Read On [Aer Lingus PR Stunt]
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Online Engagement: Increase product awareness around the launch of Pico Technologies new pocket projector aimed at tech savvy males by creating a maverick online consumer generated content campaign.
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Read On [Pico Viral Video]
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Experiential Activity: Speed Demons, Quick-a-Shaws and Clean Ads worked there magic in the streets of London, Manchester and Birmingham.
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Read On [Nurofen Express Fast to Work Speed Demons]
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Experiential Activity: Keen to raise awareness about the unfair practices of rival airlines, Thomson hired Hotcow to generate a stir with a guerilla campaign at an international airport.
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Read On [Thomson The Great Baggage Robbery]
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Media Stunt: Straight to the top media houses to introduce Belvilla and provide a short 15 minutes of pampering with a massage, strawberry and creams and a smoothie.
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Read On [15 minute Belvilla getaway]
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Brand Promotions: Brand and Media partnerships drove 26.6 million people to see the DVD release message with 138,287 people interacting and entering various competitions with hundreds of children receiving prizes.
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Read On [Flushed Away DVD Release Wimpy Surprise]
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Brand Partnership: Media and Brand partnerships secured to raise awareness of the cinema launch. A fun and quirky film like Drillbit Taylor had a perfect fit with Club 18-30.
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Read On [Drillbit Taylor & Club 18-30]
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Experiential Activity: We want you to come travelling with us! Come and take part in the Travelbag Quiz Masters Cup complete with 8 fun interactive rounds and a potential trip to Dubai.
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Read On [Travelbag World Knowledge Day]
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