Live Event Brand Experience, Experiential Strategy and Planning, Creative, Promotional Staff, Production, Logistics Management
Endemol is an international production and distribution company with a head office in the Netherlands. They produce digital and television entertainment shows and are responsible for some of the most successful reality-based entertainment TV show formats in recent years, the most famous of these being Big Brother.
Create an exciting and memorable 20th anniversary celebration party for Endemol guests at the leading industry event MIPCOM.
What we did
Hotcow transformed a blank canvas room and brought key Endemol programs to life in an immersive and engaging party to celebrate 20 Years in entertainment
This allowed guests to get immersed with various programs to leave a great lasting impression.
- Live graffiti mural – showing 20 years of programmes
- Champagne ice sculpture – vodka luge
- Celebratory champagne tower – with over 500 glasses and midnight reveal
- Endemol confession booth – record your tasty secrets
- MMA cage to celebrate the upcoming TV show Kingdom with cage fighters. guests were able to get their photo in the cage
- 20th century illusionist to celebrate the upcoming TV show Jonathan Strange
- Leading DJ with vocal artist
- VJ mixing in people from the dance floor to pre-set images
- Platform dancers
- Interactive touch table with view of 20 years of top programs
So, what happened..?
- Over 1,000+ people attended the party
- Experiential Strategy and Planning
- Live Event Brand Experience
- Logistics Management
- Promotional Staff