Hotcow Expertise

Live Brand Experience, Experiential Strategy and Planning, Creative, Promotional Staff, Production, Logistics Management, PR Stunt

The Brand

TOBAGO – The True Caribbean. Tobago’s un-spoilt natural beauty, authenticity and individual splendor that sets the island apart from other Islands. Not forgetting the great beaches, Tobago has an award-winning protected tropical rain forest, fantastic scuba diving and snorkeling, challenging bike trails complimenting the excellent local hospitality, friendly people and varied cuisine.

Our challenge

To raise the profile of Tobago through a PR event.

What we did

We created a consumer PR event where we brought to life Tobago for local families in Kingston and offered people a chance to win flights every hour on the hour.

PR & Advertising

  • Pre-event advertising, PR and retail partnerships were secured to pre-promote the event and encourage people to come down and enjoy themselves
  • Post PR coverage was secured, highlighting the event and offering a prize promotion on the website

Event Activities included

  • Creating the biggest hammock in the UK
  • Limbo bar and competitions
  • Dwight Yorke Football Sessions
  • MC Rudolph Walker
  • Local Radio Support from Radio Jackie
  • Steel Pan Band
  • Tobagolator Trailer
  • Chocolate and rum tasting sessions

So, what happened..?

  • 15,000 Consumers engaged on-the-day
  • 32 Pieces of press coverage
  • £81,000 Worth of PR value
  • 2,000 Competition entries