Live Brand Experience, Experiential Strategy and Planning, Creative, Promotional Staff, Production, Logistics Management, PR Stunt
TOBAGO – The True Caribbean. Tobago’s un-spoilt natural beauty, authenticity and individual splendor that sets the island apart from other Islands. Not forgetting the great beaches, Tobago has an award-winning protected tropical rain forest, fantastic scuba diving and snorkeling, challenging bike trails complimenting the excellent local hospitality, friendly people and varied cuisine.
To raise the profile of Tobago through a PR event.
What we did
We created a consumer PR event where we brought to life Tobago for local families in Kingston and offered people a chance to win flights every hour on the hour.
PR & Advertising
- Pre-event advertising, PR and retail partnerships were secured to pre-promote the event and encourage people to come down and enjoy themselves
- Post PR coverage was secured, highlighting the event and offering a prize promotion on the website
Event Activities included
- Creating the biggest hammock in the UK
- Limbo bar and competitions
- Dwight Yorke Football Sessions
- MC Rudolph Walker
- Local Radio Support from Radio Jackie
- Steel Pan Band
- Tobagolator Trailer
- Chocolate and rum tasting sessions
So, what happened..?
- 15,000 Consumers engaged on-the-day
- 32 Pieces of press coverage
- £81,000 Worth of PR value
- 2,000 Competition entries