Live Brand Experience, Experiential Strategy and Planning, Creative, Promotional Staff, Production, Logistics Management
JUICEBURST Skinny is big on flavour and low on calories – just 99 calories. Packed with goodness and counts as one of your five a day! So the hardest part is choosing which one you’re going to try first: Cherry & Apple, Peach & Passion
To launch the new SKU from JUICEBURST Skinny at Superdrug and drive awareness and purchase consideration.
What we did
A street sampling campaign focused on targeting key Superdrug stores and local businesses in Central London.
We engaged audiences with a visually appealing mechanic that showcased the ‘skinny’ aspect via the JUICEBURST Models with ‘Skinny Sandwich Boards’ and ‘Skinny Leaflets with Coupons’
So, what happened..?
- 18,720 bottles sampled to core audience over 10x days
- Research supports that on average consumers went onto purchase 2x bottle each in immediate response
- Immediate results indicate that 13% claimed to have purchased since the event. Of which 82% purchased 2 bottles from Superdrug
- Measurement 4x weeks later found that the 13% increased to 28% of which 50% was repurchase
- Compelling research to help our client secure additional marketing budget and listings with key supermarket retailers