Live Brand Experience, Experiential Strategy and Planning, PR Stunt, Creative, Promotional Staff, Logistics Management
ŠKODA Auto is one of the world’s oldest car manufacturers based in Czech Republic. Owned by Volkswagen Group they offer reliable and affordable cars.
Launch the new ŠKODA Yeti and gain national press coverage.
What we did
We encased a bright red Skoda Yeti in 10 tonnes of Ice and placed it in Covent Garden, London where we invited the public to guess the combined weight of the car and the ice to Win it!
Our brand ambassadors and the Yeti costume character encouraged people to participate in the competition via iPads.
So what happened?
- Working closely with Margaret Street PR, the stunt featured in National, Local and Online media including the Guardian, Independent and The Times newspaper.
- Over 8,000 competition entries were received