Promote the launch of Veet’s competition to find Britain’s Greatest Legs at London Fashion Weekend 2012.
Support and implement a strategic journey that will take the brand from a PR stunt to brand experience, within the London Fashion Weekend exhibition.
Well-known model Lisa Snowdon led 100 head-turning leggy Veet brand ambassadors along the Thames to Somerset House, to mark the start of London Fashion Weekend.
The Veet stand was a prominent feature over the weekend, providing an interactive experience for the London Fashion Weekend audience. They were invited to have their picture taken on a pink Vespa scooter, in order to showcase their ‘greatest’ leg poses, and be entered into the Britain’s Greatest Legs competition. The stand also featured product demonstrations and free smoothie’s.
The team at Hotcow were highly organised, professional and a pleasure to work with. They were a terrific support in the run up to and for the duration of our event and ensured it all ran smoothly. Thank you.
Juliet Cornwell, Spink Health PR
The stunt generated plenty of buzz and attention, drawing press from known UK daily newspapers, as well as stopping the general public in their tracks.
The photo opportunity on the Veet stand drew in a constant crowd around it, with many taking part in getting on the fabulous pink Vespa! Over 580 posed shots were taken over the course of the weekend, driving further traffic to the Veet Facebook, gaining over 7,000 likes.