Create brand awareness of the new pocket projector amongst tech savvy males and early adopters
Create a maverick on‐line consumer generated content campaign. Recruited tech savvy males to produce and edit their own user manual for the projector. An on‐line voting battle ensued..on‐line word of mouth and recommendation went crazy, stimulated by entrants.
winning video received 241k hits. That’s 241k times our target saw how to use the projector!!
Hotcow are an award winning experiential marketing agency based in London.We have a full team of creatives, account managers and dedicated support to deliver your campaigns with the care and passion it deserves and we deliver with pride.
You'll find us tucked away in Hammersmith right here: