Create brand awareness of the new pocket projector amongst tech savvy males and early adopters
The Solution
Create a maverick on‐line consumer generated content campaign. Recruited tech savvy males to produce and edit their own user manual for the projector. An on‐line voting battle ensued..on‐line word of mouth and recommendation went crazy, stimulated by entrants.
The Results
winning video received 241k hits. That’s 241k times our target saw how to use the projector!!
