Hotcow
  • +44 (0) 20 7503 0442 |
  • Home
  • What we do
  • Who we are
  • Work
  • Blog
  • Contact

Endemol – Your Face Sounds Familiar

  • 0 Shares Share
    0
  • 0

Hotcow Expertise

Live Experience, Stunt Performers, and Logistics

The Brand

Endemol is the largest independent television and digital production company in the world, with roughly 400 broadcasters, digital platforms and licensees worldwide.

Our challenge

Hotcow was tasked with creating buzz around  Endemol by promoting a new TV show titled Your Face Sounds Familiar (YFSF). YFSF is a studio celebrity talent competition where a group of celebrities take on a new identity from head-to-toe as an iconic music performer.

Hotcow Insight

MIPCOM audiences are a hard to impress business audience from all around the globe and are time poor. To succeed with any stunt or activity it has to have international appeal and understanding and have high spectacular value and low participation.

What we did

A MIPCOM celebrity crash. Two high profile top of the chart music lookalikes (Justin Timberlake and Katy Perry) and their entourage crashed MIPCOM with special guest appearances at red carpet parties and press calls. The lookalikes were tasked with ‘acting’ the part and making the general public and press believe that they were the real deal and in Cannes to promote the new Endemol TV Show. Fake paparazzi would take photos with the general public and the celeb and give them a branded photo memorabilia.

So, what happened..?

  • Endemol and YFSF were the talk of MIPCOM
  • Drove traffic to sales stand
  • Everyone wanted a picture with them
  • Lots of publicity and press

Guest Comments

  • “I can’t tell if it’s a real or not?”
  • “They’re promoting Endemol’s new show.”
  • “I can’t believe they got them here”
  • “I love Katy Perry, I’m going to have to get a picture”
  • “Have you seen that show Your Face Sound’s Familiar?”
  • Previous Project
  • Next Project

About

Hotcow are an award winning experiential marketing agency based in London.We have a full team of creatives, account managers and dedicated support to deliver your campaigns with the care and passion it deserves and we deliver with pride.

Our Offices

You'll find us tucked away in Hammersmith right here:

3 Shortlands
Hammersmith
W6 8DA

Tags

advertising augmented reality awareness campaign Brand brand awareness Brand engagement brand experience brand experiences Branding celebrating creativity Coca-cola consumer engagement Emotional Connection emotional engagement experiential experiential campaign experiential marketing experiential sampling Facebook guerrilla marketing installation art interactive billboard LG Optimus 3D live brand experience live marketing Marketing Marketing week pr product sampling promotion promotional staff pr stunt PR stunts QR codes sampling shopper marketing Social Media social media campaign social media integration strategy stunt Technology Twitter Viral Viral Marketing

Copyright © 2006-2015 Hotcow Limited, All rights reserved.

  • +44 (0) 20 7503 0442 |
  • Home
  • What we do
  • Who we are
  • Work
  • Blog
  • Contact