Event planning, logistics, management and planning
Kate Spade designs lively, funky and truly modern handbags. Not for the timid, she is known for using bright colours, unusual shapes and materials, making her bags stand out from the crowd. Since launching “Kate Spade Handbags in 1993, the designer has gone from strength to strength – from opening her first New York store in 1996 to the 91 stores now open worldwide.
Hotcow were appointed to drive awareness and footfall to the Kate Spade pop-up shop in Covent Garden.
Women love to feel loved. When you give them an experience that is special, rewarding and that adds value to their day, their sense of brand trust and loyalty will increase, building a strong emotional connection between brand and consumer.
What we did
We created the Kate Spade Take-off Team – staff that really knew how to make people feel special. They were tasked with handing out 24 inch red balloons to the public with a special Kate Spade message attached, inviting them to the store where they could pick up a Kate Spade goodie-bags and prizes.
Behind the scenes we had a full logistics team led by our experienced event managers supporting the Take-off Team by blowing up the helium balloons and delivering them to where they needed to be.
So, what happened..?
- 11,000 balloons distributed over two days of activity.
- Redemption rate: 3%.
- Activity seen by 225,000 people.
- Cost per awareness: £0.65.