The Brief
To create a buzz and excitement around the Tiger Tribute Festival.
What is the Tiger Tribute Festival? It is a spectacular east meets west event featuring music, art and design. The event features the very best of the Far East’s emerging creative talent with artists and Dj’s creating a multi-sensory experience based around the them of “Voyage”.
The Activity
To promote the festival we used guerrilla marketing tactics to post 10,000 Tiger Beer bottle shaped clings in key areas in London. We targeted bars, cafes. clothing shops, outdoor furniture and other places where our target audience would congregate. We then filmed the activity and posted it on 30 key blogging sites to drive additional buzz and awareness. The blogging sites focused on music, technology and arts and included:- UK Chatter Box, MTV, NME, UK Music, Pure Graffiti, The Urban Shop, Digital Spy, Dj Magazine and many more.
The Results
To promote the festival we posted 10,000 Tiger Beer bottle shaped clings in key areas in London. We targeted bars, cafes. clothing shops, outdoor furniture and other places where our target audience would congregate. We then filmed the activity and posted it on 30 key blogging sites to drive additional buzz and awareness. The blogging sites focused on music, technology and arts and included:- UK Chatter Box, MTV, NME, UK Music, Pure Graffiti, The Urban Shop, Digital Spy, Dj Magazine and many more.