In the run up to Christmas celebrations, the volunteer-led humanitarian organisation British Red Cross has called on Hotcow to create an experiential pop-up shop and drive awareness to their gift shop. 
This is a great example of guerrilla marketing which brings the issue of deforestation into the spotlight. 
Experiential marketing is a great mechanics to use in awareness campaigns, especially to highlight concerns about the risks of drunk-driving. 
Here is another great example of an awareness campaign by Shake It Up Australia Foundation using guerrilla marketing tactics, which people couldn't help but notice.
The beauty of guerrilla marketing lies in creating low-cost and high profile campaigns which takes everyone by surprise. 
Here’s another great example of how experiential marketing can be used to create powerful awareness campaigns, and help address global issues such as protecting animal rights. 
This is another brilliant cinema stunt that perfectly demonstrates how a real experience can be a very effective source of communication.
Experiential marketing is a great mechanism to create powerful awareness campaigns and help to address global issues such as deaths resulting from the consumption of contaminated drinking water. 