Experiential marketing is a great mechanics to use in awareness campaigns, especially to highlight concerns about the risks of drunk-driving.
This brilliant stunt from Allianz in Brazil is clever and straight to the point. To show consumers how alcohol can impair your judgement, the insurance company installed a special, magical mirror on the bathroom of a bar in Sao Paulo, which presented a delayed reflection of the person looking into the mirror.
After a few drinks, the reaction of the audience was fascinating, with some people even discarding their drinks after seeing the campaign message.
DRUNK MIRROR from DrunkMirror on Vimeo.