Celebrating Creativity #148

Giant Fish Sculpture in Rio The beauty of guerrilla marketing lies in creating low-cost and high profile campaigns which takes everyone by surprise.

This stunning art installation of three giant fish, made entirely from discarded plastic bottles, was placed on Botafogo Beach in Rio de Janeiro during the United Nations Conference on Sustainable Development (Rio+20).

With the slogan ‘recycle your attitude’, the epic sculptures dwarfed beach-goers by its size and projected a clear message about the importance of recycling. The installation was also illuminated at night, creating an eye-catching light show.

Check out more pictures of the installation on Rio+20 Flicker. What do you think? Tweet us your thoughts @Hotcow!

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