Here at Hotcow, we are great advocates of emotional appeals within experiential marketing, and this heart-wrenching campaign from Fundadora Proanimal Chile literally brought tears to the Hotcow office. Here at Hotcow, we are great advocates of emotional appeals within experiential marketing, and this heart-wrenching campaign from Fundadora Proanimal Chile literally brought tears to the Hotcow office. 
Shock appeal can be a fantastic method for drawing the attention of passers by, which was used to great effect in this public awareness experiential campaign. 
We love it when we come across a great example of a striking awareness campaign!
Rather than using strong images to raise the subject of skin cancer, Bristol-Myers Squibb created a brilliant