As an experiential agency with a history of working with brands on sampling activations, we try time and time again to share what knowledge we have on the right and wrong way of product trial and free giveaways.
There are …
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Every year Coca Cola hosts the huge Summer Love party for its fans in Israel. This year they wanted to make sure that it wasn’t only those who could attend that enjoyed the fun, but also those sat at home …
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Kids have been having a tough ride recently.
First it was packed lunches and now it’s breakfast. Nutrition in children is difficult ground to cover. Even the well intended “breadstick and houmous” parent treats their kids to the cheeky MacDonald’s …
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Okay we didn’t want to feature another Vending machine this week BUT, it seems brands just can’t get enough. So this week we are celebrating one from Dutch beer brand – Amstel.
Unlike many others, Amstel decided not to challenge …
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We have featured a fair few experiential campaigns which have found creative uses for the humble vending machines on the Hotcow blog. Recently there’s been Felix and Molson Canadian. However we are still impressed by some of the creative …
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Who doesn’t enjoy a nice relaxing holiday? You work all year and scrimp and save for those few days of fun and exploration. Imagine you have just had a lovely holiday, arrive at the airport and are then offered another …
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Adidas are no stranger to creative marketing campaigns. They are a brand quite synonymous with cool anyway but they haven’t achieved this by sitting on their behinds and watching the world go by.
In fact sitting on one’s behind in …
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Don’t be a monkey – Go Guerrilla!
If brands want to make a real impact with a target audience – surprise is one of the best weapons you will ever have at your disposal.
Consumers spend a lot of time …
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This a clever experiential campaign created by Zouk in Singapore by agency DDB which we are celebrating.
As we all know ‘drunk driving’ is an awful and dangerous issue that affects many – the number of people who go out …
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Sampling – the right way
‘Sampling’ – It is a term well-known in the experiential marketplace.
In many ways it is a plain term which initially doesn’t tend to spark imaginative notions of creativity, fun and engagement.
So what exactly …
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