In the world of experiential marketing, there are many different type of branded experience. From nationwide road shows to sampling activities, PR stunts to guerrilla marketing – the one constant is people.
Great promo staff should first and foremost …
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How would you react if you discovered a murder?
‘Elevator Murder Experiment’ was a PR Stunt done by Viral marketing agency Thinkmodo to promote the upcoming film Dead Man Down.
During the prank, two actors staged a murder in a …
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This year’s Mobile World Congress was once again hosted in Barcelona from 25-28 February. More than 72,000 attended from 200 countries and speakers from mobile operators, consumer brands, organisations and industries presented at more than 40 conference sessions.
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Qualcomm’s ‘Born Mobile’ campaign recently brought a few surprises to a bus stop in Los Angeles. They installed a poster featuring a URL asking commuters if they were “In a hurry”? For those who visited the website and pressed “Yes”, the fun began, with offers of rides in a Lamborghini or a dogsled...
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Yeni Raki, the Turkish spirit brand, is raising awareness of their brand via an experiential campaign called ‘The Spirit of Istanbul Week’. The campaign will activate over 10 days across London, Brighton and Sheffield engaging people on the street and in restaurants.
Vegetarian sweet brand, Better Bunny, owned by Katjas Fassin is launching a 8 week sampling campaign targeting Tesco customers.
We blame the pop tart.
Cast your mind back a few years. Can you recall the image of a flat, strawberry, goo-filled parcel launching itself from the beloved toaster and enriching the life of it’s recipient through the power of a portable breakfast, to be enjoyed ‘on the fly’
Cast your mind back a few years. Can you recall the image of a flat, strawberry, goo-filled parcel launching itself from the beloved toaster and enriching the life of it’s recipient through the power of a portable breakfast, to be enjoyed ‘on the fly’
Late last week, Hotcow had the pleasure of listening to a great talk from Advertising Creative Steve Henry on the subject of creativity. During the presentation, we discussed why brands usually ask agencies for the ‘big idea’ citing a need to ‘break the mould’ ‘be different’ and ‘stand out’ in a cluttered marketplace.
In celebration of Valentines and the Condom Awareness Week, Trojan condom makers offered free cab rides and free condoms in New York University area and Greenwich Village to raise save sex awareness.
To celebrate Shrove Tuesday Happy Egg linked up with a team of designers to create a machine that makes pancakes from recently laid eggs.