In celebration of Valentines and the Condom Awareness Week, Trojan condom makers offered free cab rides and free condoms in New York University area and Greenwich Village to raise save sex awareness.
On the night of the 14th and the morning of the 15th of February, potential passengers were able to to test their sexual health IQ by playing condom quizzes during their trip and win Trojan Prizes.
Besides spreading facts in a funny way Trojan is hoping other customers will get involved by visiting a website, www.FactsAboutCondoms.com, they have set up with American Sexual Health Association.
This is a brilliant example of ambient marketing where a brand reaches its target audience and keeps the message fun and clear.
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Picture source: AdAge