Hotcow drives experiential campaign to promote ‘The Spirit of Istanbul Week’

By February 28, 2013General, Industry News

Better Bunny Experiential Sampling Yeni Raki, the Turkish spirit brand, is raising awareness of their brand via an experiential campaign called ‘The Spirit of Istanbul Week’. The campaign will activate over 10 days across London, Brighton and Sheffield engaging people on the street and in restaurants.

The Hotcow team will take to the streets of London on the opening weekend of the 2nd and 3rd of March, encouraging London’s party people to sign up to win the 2013 ‘Spirit of Istanbul House Party’ in their own home – complete with Yeni Raki, DJ, Celebrity look-a-likes, Turkish Mezze and modern belly dancer.

The campaign will also target restaurants throughout London, Brighton and Sheffield to communicate with new and existing consumers and ensure diners have an evening to remember by bringing a Turkish band, belly dancer, party games and a glass of Yeni Raki.

Finally, on the 16th March the House Party will be hosted, and the lucky winner will get to invite all of their friends to a party like no other!

 

What would be a perfect party for you? Tweet us your thoughts @Hotcow!

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