We all know Skittles for their famous tagline “Taste The Rainbow” but how about controlling the rainbow with your eyes? We all know Skittles for their famous tagline “Taste The Rainbow” but how about controlling the rainbow with your eyes? We all know Skittles for their famous tagline “Taste The Rainbow” but how about controlling the rainbow with your eyes? 
To launch the recent film ‘Life of Pi’ Paris went all out and treated a crowd of guests to a fantastic immersive experience. Life of Pi, which translates to “The Odyssey of Pi” in French waters follows the story of a young man who survives a disaster at sea and is hurtled into an epic journey of adventure and discovery. 
In celebration of Australia's Independence Day last week (26th January), McDonald’s got down with the people and temporarily changed its name at a select number of it’s restaurants to Macca’s. 
As far as prizes go, this one from Axe, (or Lynx to us in the UK) is pretty out of this world. 
The people behind one of our favourite experiential campaigns of 2012 are at it again. As if their 42 million Youtube hit “A dramatic Surprise on a Quiet Square” wasn’t enough, they’ve gone and brought more drama to the Netherlands. 
Hotcow have once again been chosen by Activia to roll out their experiential sampling activity across selected Sainsbury’s supermarkets throughout London and the South East. 
It's 3pm. The concept has been finalised and thankfully, the client has bought into your ideas & overall strategy. If a brand experience is going to work, you had better be in the right place at the right time. No point having a great production if your target audience is somewhere else entirely.So, how do you decide on the right location?
Typically, we know that clients frequently request the 'busiest' locations.
But, is this the best strategy? Are you measuring the success of your campaign on awareness or engagement?