As far as prizes go, this one from Axe, (or Lynx to us in the UK) is pretty out of this world.
To help launch it’s Apollo deodorant, the brand will send 22 of its fans into space in a private space-jet built by XCOR Aeropspace and operated by the tourism company, Space Expedition Curacao.
Entrants are being asked to visit the Axe Apollo Space Academy and quite simply, tell the lovely team at Axe, why they deserve to be flown into space. The campaign is being supported by Buzz Aldrin, (one of the original Moonwalkers), who is popping up here and there to share his enthusiasm. experiential campaign that is hard to ignore!
The deadline is 3rd of February, so that doesn’t give us long to get our thinking hats on and get applying!
They’ve also created a few of video’s to get us inspired… Check this one out and Tweet us your thoughts @Hotcow!