The people behind one of our favourite experiential campaigns of 2012 are at it again. As if their 42 million Youtube hit “A dramatic Surprise on a Quiet Square” wasn’t enough, they’ve gone and brought more drama to the Netherlands with this great experiential activation. To celebrate the Netherlands launch of TNT, they have engaged a format much like last time, only rather than just pushing the button, the lucky (or unlucky) unsuspecting participant also answers a call, and is given the option to pick “yellow or blue?”, from which the DRAMA ensues.
We wouldn’t want to ruin the surprise for you, but TNT have certainly turned the drama up a notch from last time. Expect, guns, kidnapping and even nudity!
Share your thoughts… This has been viral for less than a week and has already had over 3million Youtube hits. Have TNT topped their original experiential stunt?
Tweet us your thoughts @Hotcow!