Today we live in a world filled with hundreds of words, thousands of images, millions of brands, and billions of people. Everything has started to become normal and normal; eventually becomes boring and boring; eventually gets ignored. The question is: how often are you being ignored? Is it 100% of the time, or is it just 90% of the time? Either way, being ignored is a costly exercise for any brand.
The brands that get the most kudos are the ones that tell a story in such an unique way, that makes them the biggest, the first or largest – yes it is about size and stand out. It is about doing massive take-overs so that no-one can ignore you.
Brands who are serious about a new product launch need to think seriously about their investment, and ask themselves the question: how often do I want to be ignored this time? Am I willing to do something different to stand out and get noticed, or do I want to blend in like a chameleon?
It is time for change. Stand out today!