Hotcow have once again been chosen by Activia to roll out their experiential sampling activity across selected Sainsbury’s supermarkets throughout London and the South East.
A total of 75000 samples of the brand new pear flavour yoghurt will be given out across stores to coincide with the Activia ‘Feel Good’ campaign starring style guru, Gok Wan, aimed at making women feel good!
The sampling campaign will support in-store promotions, encouraging consumers to trial the product with a delicious, chilled, full pot sample and drive in-store purchase.
We will be out and about between 24th January and 10th February – So get yourself down there and get sampling!! Please leave your comment below or tweet us @Hotcow