Celebrating Creativity #176 – McDonald’s

McDaonalds-Australia-Macca's In celebration of Australia’s Independence Day last week (26th January), McDonald’s got down with the people and temporarily changed its name at a select number of it’s restaurants to Macca’s.

With more than 55% of the Australian population, affectionately referring to the chain as such – this little stunt by McDonald’s is a simple and effective way of them showing their customers that they are on board with the lingo.

Happy Australian Independence!

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