Qualcomm’s ‘Born Mobile’ campaign recently brought a few surprises to a bus stop in Los Angeles.They installed a poster featuring a URL asking commuters if they were “In a hurry”? For those who visited the website and pressed “Yes”, the fun began, with offers of rides in a Lamborghini or a dogsled.
Watch what happened when Qualcomm created this hilarious guerrilla marketing experience.
We love interactive campaigns like this. What do you think? Tweet us your thoughts…@Hotcow!