What will become of the humble lunchbox?
Last week the government called upon head-teachers to ban lunchboxes and encourage children to eat free school dinners instead, claiming they are consistently less nutritious and contribute to the 20% of children who …
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The Mona Lisa – one of the most loved and mysterious paintings of all time. What could trump this wonderful work of art? Well – we won’t go into that debate but here’s a cheeky stunt created by telecoms company …
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Are ‘good looking’ promo staff always necessary?
This is one of ‘those’ questions.
We know full well that it shouldn’t matter. But we live in a world where good looks are prized by most.
The media certainly hold ‘good looks’ …
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Is ‘Free-from’ free from experience too?
“In 2011 it seemed the £240m free-from market couldn’t get any bigger: with value sales up 15.5% [Kantor worldpanel]”
“They were wrong: value sales accelerated further, up 24.8% to be valued at 297.5m [Kantor …
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Virgin Atlantic put a spin on the term ‘in-flight entertainment’. By bringing it to the streets of New York they gave unsuspecting strollers, a taste of the “Virgin Atlantic Experience”.
Virgin installed a bench resembling those in their planes, complete …
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We love a bit of patriotism – especially when it leads to a freebie. Here, Molson Canadian demonstrate this with yet another great experiential vending machine.
The brand placed specially made vending machine in a number of location’s across Europe, …
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The music industry is a notoriously difficult industry to get noticed in. How does one stand out to the industry Big-Shots who are inundated with hundreds of mailings each day? Well – here’s how Kontor Records decided to do it. …
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Are UK consumers shunning the supermarket experience?
The times they are changing. Especially if you are one of the big super-hyper-mega-market stores in the UK.
Not so long ago, ASDA were in the news discussing what they could do with …
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They say most people are either a dog lover or a cat lover. What can be true of both is the extent to which, fans of their pets will go to show their love.
Nestle Purina’s Felix, along with Polish …
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This stunt from Samsung isn’t a particularly new viral but its creativity has still been giving cause for laughter in the Hotcow office.
Samsung have created a fun experience to show the lengths some people will go to, to win …
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