Are ‘good looking’ promo staff always necessary?
This is one of ‘those’ questions.
We know full well that it shouldn’t matter. But we live in a world where good looks are prized by most.
The media certainly hold ‘good looks’ in the highest regard and despite continual outcries from some of the general public – most of us are attracted to people who are ‘easy on the eye’.
Don’t get me wrong. I realise that the way a person looks in no way dictates how they behave as a person. Certainly I have come across plenty of attractive people in my life who have displayed a less than friendly front.
But like bees to pollen, the majority of us are initially attracted to people who fit our personal idea of beauty.
This personal idea of beauty or attractiveness will differ slightly for each of us.
And these ideas may often become contextualized, depending on our environment or current mindset.
When we visit an art gallery, we are exposed to many different artworks. Despite the obvious technical talents on display, we tend to walk past many of the artworks until we find an exhibit that resonates with us in some way.
The artwork takes on more than just aesthetic value. It connects with us on an emotional level.
This emotional resonance is what holds our gaze. We may become rooted for some time, enthralled by the magnificence or genius before us.
The reality of ‘good looking’ promotional staff, is that even the most glacial of beauty will lose its radiance if there is no life inside that person.
People respond to different people, so any brand experience needs to bear this in mind when selecting staff for a job.
Oddly enough, sometimes promotional staff that are too ‘good looking’ can actually be viewed as unapproachable and therefore sabotaging the whole event. (unless you are going for an unapproachable, aloof feel?)
A successful brand experience needs to do more than target the visual senses alone. As consumers, we need to feel the love. We need to feel that each of us is worth more than just a number or a statistic.
When we look back through our lives at the most memorable moments we have experienced. More often than not, it was because of the people we have been with.
Brand ambassadors with big personalities do so much more than act as a visual beacon for consumers. Their warmth and enthusiasm become infectious – giving us feelings of inclusion. Being part of something bigger than ourselves.
Are ‘good looking’ promo staff always necessary? The honest answer is that it can help. But the most important thing to look out for are people who genuinely love working with other people and are comfortable playing the role required of them.
Different brand experiences require different skill sets and abilities. Before you commence your selection process, make sure your selection criteria isn’t one-dimensional.
At Hotcow, our staffing expertise means that the brand ambassadors representing your brand on the day are the right mix of people, skills and attributes. We choose staff that match both image you want with the personalities and drive to deliver the campaign objectives.
