Virgin Atlantic put a spin on the term ‘in-flight entertainment’. By bringing it to the streets of New York they gave unsuspecting strollers, a taste of the “Virgin Atlantic Experience”.
Virgin installed a bench resembling those in their planes, complete with TV screen and tray. Once seated, members of the public were greeted by Virgin Air Hosts and Hostesses and given delicious food and a full experiential experience with actors performing dramatic scenes.
Just when we thought that we couldn’t be anymore entertained by Virgin after seeing Richard Branson in a dress, they whip this out. A great creative bit of experiential that we are happy to celebrate.
