We love a bit of patriotism – especially when it leads to a freebie. Here, Molson Canadian demonstrate this with yet another great experiential vending machine.
The brand placed specially made vending machine in a number of location’s across Europe, including London, Dover, Cantebury, France and Brussels. The bright red machines, which certainly attracted a crowd, dispensed a free beer but only to those with a Canadian passport. All the person had to do was slip their passport into the slot and Bob’s your uncle – the drinks on Molson Canadian.
This is a nice campaign with a strong video to boot – with nearly 2 million Youtube views, it’s not doing too badly in the viral stakes either.
