The music industry is a notoriously difficult industry to get noticed in. How does one stand out to the industry Big-Shots who are inundated with hundreds of mailings each day? Well – here’s how Kontor Records decided to do it.
They put their creativity on show by putting a digital spin on the traditional vinyl with a very cool direct mail called Back To Vinyl.
Using a little mobile technology and a bit of out of the box thinking, this is a cool little idea that we’ve recently enjoyed.
Check it out….
