This stunt from Samsung isn’t a particularly new viral but its creativity has still been giving cause for laughter in the Hotcow office.
Samsung have created a fun experience to show the lengths some people will go to, to win a freebie. In this instance, passersby in a Zurich station were invited to stare at one point for 60 minutes. Those who could maintain their focus despite all the hilarious distracting ongoings became the proud owners of the new Samsung S4 phone.
The experiential activation made use of showing off the Smart Pause function in the phone which allows it to tell when someone is looking at it.
Check it out and share your thoughts…
