This a clever experiential campaign created by Zouk in Singapore by agency DDB which we are celebrating.

As we all know ‘drunk driving’ is an awful and dangerous issue that affects many – the number of people who go out on a social evening and then attempt to drive home, unknowingly above the limit, is needless to say – worrying.

Acting very responsibly, Zouk decided to install some RFID technology and a device in the male urinals to flag up drivers not fit to get behind the wheel of their cars in this campaign – ‘The Pee Analyser’. Drivers overly the limit were cleverly flagged up and safely directed to take a cab home.

Take a look and tell us what yo think….