Experiential marketing is proving to be one of the best tools to engage and inspire consumers to generate a buzz and create content. V Energy came up with a creative marketing stunt to promote their energy drink in New Zealand. 
We had a big hit on our blog recently with a magnificent experiential marketing campaign by Tropicana in Canada where they installed an artificial sun to provide a brighter morning to the small town of Inuvik, which lives without sunrise for several weeks during the winter.
With the summer fast approaching, you may well be considering attending the quintessentially English event “The Stella Artois Tennis Championships” at the Queens Club...or will you?!
More and more brands are realising the importance of consumer engagement and are taking positive steps to address it. Both experiential marketing techniques and the boom in social media provide valuable mechanisms for brands to exploit in engaging their consumers making them akin to a married couple where the whole is greater than the sum of its parts. 
Experiential Marketing is not about sampling, exhibitions, live events, PR stunts, field marketing or indeed the next big thing. These are simply the outcomes of Experiential Marketing. To understand what Experiential Marketing really is, we need to understand its history and what it delivers. 
Do you think that most cash machines are pony and trap (unless they dispense double your money requested without being asked)? 
The series 3 launch of cult 'serial killer' TV show Dexter by Showtime took a guerrilla marketing approach to the launch, mounting fake pop-up news stands in heavily trafficked public spaces in cities across America including New York (positioned right by Central Park), Philadelphia (at 30th Street train station), Los Angeles (outside the Kodak Theater), Chicago (in the financial district) and San Francisco (Union square). The stands featured the show's star Michael C Hall on mock covers of high-profile magazines like Rolling Stone, The New Yorker and GQ. Snacks wrapped in suitably blood-red packaging also figured on the stands. 
Sampling Campaigns are too often treated as simply that and nothing more – in fact, they’re often barely treated as a campaign at all and are handled like low-quality free giveaways. How often do you see so-called brand ambassadors standing in the street listlessly holding whatever product it is they’re promoting this week and wordlessly handing them out to passers by?