We’ve been watching the hype surrounding the new Batman film with a great deal of interest and, as you can imagine, all the while we’ve been plotting our own launch campaign. With something as large and widely anticipated as Batman it’s a safe bet to suggest that promotional activity should start a long way in advance in order to keep the anticipatory fires burning ever brighter (to speak rather prosaically). There’s absolutely nothing to be gained from sitting back and letting the excitement that surrounds a film like Batman carry the entire promotional effort – even if it is tempting to let the huge world fanbase already in existence do the work. So, where would we start? How would we go about it all? And, most importantly, what would mark out our campaign from others?