With consumers growing skeptical about the ways that brands are marketing to them, live experiences will ensure that your marketing efforts don’t fade into the background.
Christmas is a time for festivities, fun and frolics. It is also the perfect opportunity for brands to emotionally engage with consumers. We have seen some heart warming Xmas campaigns this year, but one which caught our attention is this little beauty from Brazil, which invites people to speak to the one and only Santa Claus. 
As fashion bloggers grow in influence, companies have started to recognise great value in working with those who are relevant to their brand.
We love coming across innovative experiential campaigns that entices people’s curiosity to stop and engage with the message. 
This is a clever PR Stunt from fashion brand Missoni, which was created to generate buzz around Target’s Missoni collection during the New York Fashion Week in 2011. 
There is a big trend at the moment where brands are exploring the possibilities of using bus stops for creative and engaging experiential activities to capture the attention of waiting passengers. Absolut vodka have stepped up to the plate with this effort in Chicago.
You really want to invest a chunk of marketing spend in a non-traditional, high impact marketing strategy to create a targeted experience for your customers...but the boss demands to know the associated value proposition and his ROI.
Just, how do you measure the impact and provide figures that match up to the spend? Ask us for more details on how we can calculate your ROI.
