To grow on Coca-Cola’s ‘Happiness’ campaigns, Coca-Cola Chile worked with McCann to spread the “Movement is Happiness” campaign.
Unsuspecting members of the public were greeted with a small surprise when stepping into a taxi they’d hailed down. Inside, they found …
Read More
Shell has been working with the Van Gogh Museum since 2005. In line with a current exhibition ‘Van Gogh at work’, the team at Shell and BrandBase set up on Amsterdam Museum Square and executed a creative stunt involving the …
Read More
Soup brands turn their focus to heritage marketing…but where is the emotional engagement?
As the nights are growing shorter and darker, and the weather begins to take a sharp turn, most people will be adapting their eating habits from summer …
Read More
China is the home of many innovations, and is a landscape where as we know, many brands use as a platform to innovate.
The Walt Disney Company as a brand is known and loved around the world and has also …
Read More
Chocolatier Anthon Berg are at it again – giving out free delicious chocolate samples in a very creative way!
You may remember back in March last year when they hosted the ‘Generous Store’ in Copenhagen where they created a pop …
Read More
Human beings are powered by emotions, not reason. Our emotions defines how we feel and how we make decisions.
Neurologist Donald Calne perhaps said it best: “The essential difference between emotion and reason is that emotion leads to action while …
Read More
This is an extremely clever and innovative advertising campaign by Virgin Mobile USA. To promote their low cost phones, they have created video content controlled by the blink of the eye – BlinkWashing.
Using 25 different adverts which are cleverly …
Read More
Chocolate company Kit Kat have built their messaging along the idea of relaxing and taking time out of a busy day to “Take a break”.
Over the years they have done a number of campaigns to drive this message and …
Read More
La Redoute recently launched a clever billboard campaign to advertise their clothes in a weather relevant fashion.
Created by CLM BBDO clever technology was fitted into the billboards to sense the changes in the weather and change the outfit on …
Read More
I’m sure we’ve all watched a hamster working very hard in its hamster wheel – but you do have to ask – where is that little hamster headed? He’s putting in so much work and ending up in exactly the …
Read More