Last week, rumours surfaced that Cadbury is rethinking its high-profile flagship Spots v Stripes London 2012 marketing campaign. The reason? Failing to engage its consumers.
Here’s a bit of experiential goodness from the US by one of the ultimate experience-based brands, Red Bull.
They asked creative agency Owen and Stork to come up with a memorable, original sampling campaign that would engage consumers and give them something to talk about.
As part of their ‘Fallen Angel’ campaign to launch their new fragrance ‘Excite’ Lynx created an augmented reality experience for commuters at Victoria Station.
This morning Marketing Magazine revealed that Entertainment TV channel Dave is launching its first brand extension activity in the form of “Dave’s Comedy Society: Live”.
Experiential marketing and its relationship with social media has been a hot topic of conversation recently and the latest development from the biggest social network of them all looks like it will only strengthen this relationship.
Sports drink brand Gatorade carried out this great campaign last year that tapped in to the psyche of many middle-aged men by giving a small group the chance to turn the clock back and relive a key sporting moment from their younger years.
Experiential marketing can take many forms and these human billboards by ING Direct in Italy are a great example of thinking outside the box to broadcast a message.
Hotcow are an award winning experiential marketing agency based in London.
We have a full team of creatives, account managers and dedicated support to deliver your campaigns with the care and passion it deserves and we deliver with pride.